Alaska’s premier, year-round resort features over 300 rooms, a variety of fine dining experiences, a saltwater pool, world-class skiing and biking, and a brand new Nordic Spa.

Sunshine or snow — Alyeska Resort is the perfect base camp for endless adventure and relaxation.

Social Media

Owned a three-post weekly content cadence across Instagram and Facebook (including one Reel), led annual strategy and monthly planning, and managed analytics and reporting to drive performance. Leveraged tools including Canva, CapCut, Adobe Creative Suite, Hootsuite, HeyOrca, and Brandwatch to streamline production, scheduling, and insights.

Photography

Captured on-site lifestyle, experiential, and event photography; curated shot lists and assisted with talent coordination. Utilized Lightroom Classic and Photoshop to edit all imagery.

Beyond the day-to-day content, I led a range of integrated marketing efforts for Alyeska Resort, including on-site event coverage, campaign strategy, and creator partnerships. From capturing real-time experiences to developing organic social campaigns, my work focused on elevating brand storytelling while driving measurable engagement across channels.

on-site event content

Campaign Strategy

Creator Partnership

In addition to driving organic social growth, I helped scale Alyeska Resort’s marketing operations by implementing a new system for content planning, including structured content calendars and annual + quarterly roadmaps. This approach improved cross-functional collaboration and created a more proactive, streamlined workflow for the year ahead.

Followers

From December 2023 to December 2025, Alyeska Resort’s audience grew steadily across both platforms. Facebook increased from 77K to 86K followers (+9K growth), while Instagram grew from 68K to 84.5K (+16K+ growth). Combined, this resulted in +25K+ net new followers (17% overall growth), demonstrating strong, sustained audience expansion across both channels.

Reach

Reach growth was driven by major gains across both Instagram and Facebook. Starting from 2.3M monthly reach in December 2023, content distribution scaled significantly, with 2024 delivering 463% YoY post reach growth and Instagram leading continued performance into 2025 with consistent high-volume distribution and 100% peak-period increases in reach. This reflects a shift into a sustained, multi-platform reach engine.

Engagement

Engagement growth was strong across both platforms, with Instagram driving high-value interactions (likes, saves, shares) and Facebook contributing consistent reactions and clicks. From 35.8K engagements in December 2023, performance scaled significantly through 2024 with +280% engagement growth, and continued into 2025 with +60% performance lifts, reaching consistent high-volume engagement levels across both channels.

Alyeska Resort